WHAT WE DO
Strategic media solutions designed just for your business and all its challenges.
GLM is grounded in data and research, and creative in reaching targeted and nuanced audiences.
We analyze past performance, marketplace trends and forecasts, and utilize data sets and outside syndicated research to come up with an overarching strategic recommendation. The strategies we develop serve as our north star throughout the campaign.
Media Planning
Our ultimate goal is to be media agnostic. We don’t look to squeeze your brands’ needs into media recommendations that don’t drive results just because we have established relationships or biases. Our core competencies range across all media types and we use those skills to develop the best recommendations for you. Our team is cross trained to plan across all mediums, from programmatic digital, SEM, paid social, to offline media such as broadcast, out-of-home and print. When we can’t find something that fits the bill, we look to find creative, custom platforms, and executions that meet our client’s needs.
Media Buying
We are trained negotiators, and are always looking to negotiate the best rates possible during the buying process. We pass 100% of the savings on to our clients. Along with strong negotiations, we focus on negotiating added value opportunities that best support the rest of the media recommendation. GLM is 100% transparent, making sure you know all your pass through costs and savings, without having to dig for those details.
Analytics/Data Science
Everyone has access to data, but very few know what to do with it. GLM translates data into insights and action. We are not like the old infomercial where we just “set it and forget it.” Once your campaign is live, we are constantly monitoring it for efficiency. We make relevant optimizations to ensure that we are achieving your organization’s goals, and your media is running as negotiated.
