Senior SEM Specialist

GLM Strategies is a media-focused boutique agency located in the DC area looking for a Senior SEM Specialist to plan and develop Search Engine Marketing (SEM) programs. You will be responsible for general oversight of campaign management for your team and serve as a team lead on campaign-related topics and tasks, as well as participate in the mentoring and training of new and junior-level staff members.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Become the day-to-day lead across various accounts

• SEM lead and supervisor across all client accounts

• Managing the full life cycle of campaigns (strategy, in-platform setup, optimization, reporting, next steps) with the support of junior team members

• Setting and frequently adapting optimization approaches as needed, based on campaign performance

• Analyzing data to inform the next steps throughout the campaign cycle

• Uncovering audience insights using available tools and resources

• Contribute to the creation of media plans, post-campaign analyses, and recommendations

• Keep a finger on the pulse of the ever-changing SEM landscape, flagging key updates and their implications for internal and external stakeholders

• Cross-train team members across various platforms

• Assist in the development and implementation of new business pitches, and industry thought leadership

• Will be responsible for updating and maintaining client reporting

QUALIFICATIONS:

• Bachelors Degree required

• 3-5 years of SEM experience required

• Tag Manager experience preferred

• Ability to present confidently to mid-to-senior clients

• Demonstrates strong relational skills (clients, internal teams, and partners)

• Ability to work independently with minimal supervision

• Demonstrates quality control of their work

• Strong attention to detail