CAREERS / MEDIA PLANNER/BUYER

Media Planner/Buyer

GLM Strategies is a media-focused boutique agency located in the DC area looking for a Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Plans and develops advertising/media programs across multiple verticals

  • Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media

  • Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)

  • Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget

  • Gathers statistics and prepares media plans, flowcharts and directives to guide buying process

  • Studies demographic data and consumer profiles to identify desired target audiences and media vehicles

  • Helps to establish media goals, objectives, and strategies for advertising campaigns

  • Presents media plans to Associate Media Director and/or client for approval and makes adjustments as necessary

  • Will be responsible for updating and maintaining client reporting

  • Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results


QUALIFICATIONS:

  • Bachelors Degree required

  • 1 – 2 years of Media or Media Planning/Buying experience required

  • Digital (especially programmatic) and broadcast experience preferred

  • Strong mathematical abilities are required in this position

  • Presentation abilities are required in this position